CREATABLE WORLD BRANDING & PACKAGING

Designed the unique branding and packaging for the launch of Creatable World, a doll line designed to give all kids the freedom to create their own characters again and again. A gender neutral palette and thoughtful tray design that included no tie-downs ensured that this product and packaging was accessible to all kids.

CLIENT Mattel / ROLE Art Director, Designer / Fall 2019

Each package showcases possible looks from the contents inside. We chose a more candid style over fashion poses for our photography. Dolls were posed in the way a kid would naturally stand — hands in pockets or midstep.

Product packaging featured a large lineup of example looks, all able to be created from the contents of that particular box. All product within the tray is packed out secured by tension — nothing is tied down or difficult to remove.

The large closed box allows for prominent product photography which visually showcases the variety of character possibilities. As the product tray is removed from the outer sleeve, a photo card extends the character lineup revealing even more inspiration. Photography wraps around the package spines for versatility in shelving, as well as the opportunity for kids to shop the line visually.