HARRY POTTER DOLL PACKAGING

 Leveraged and reworked assets from the Harry Potter brand guide for a new line of dolls. Playful Daily Prophet inspired details were translated into packaging that felt cohesive to the brand while showcasing this new offering in the toy aisle.

CLIENT Warner Bros, Mattel / ROLE Art Director, Designer / Spring 2018

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Art directed the line look and packaging execution for these Harry Potter fashion dolls, leveraging guide assets with daily prophet cues, as well as ink blots and hints of magic.

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Art directed product photography to recreate memorable moments from the films and showcase the dolls’ full articulation.

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Our core look was created by pulling from the style guide and layering on details to make sure the assets worked in the toy aisle. For later seasons I art directed environmental insert artwork to further drive immersive theming and increase kid-appeal in the competitive doll space. Consistent placement of character artwork, and maintaining a border of the daily prophet patterning allowed us to customize both the inserts and character art to match product theming.

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We devised a badge system for our line that could be leveraged across the themed segments, with each owning a color scheme for differentiation. Back panels brought an opportunity to showcase dynamic product posing, as well as drive storytelling with supporting copy and a visual cross-sell.

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