Promotional materials with a twist concepted to highlight the knitting store's friendly community environment, a rarity in the hectic city. A fully accurate NYC subway map crafted of yarn acts as a subway advertisement for the store bringing interest and craftiness to a typically mundane public transportation visual. Handdrawn typography was used for the logo, mimicking yarn and supporting a handmade vibe. Business cards for the boutique double as holders for free yarn samples.

Pratt Institute | Spring 2012